COVID-19 Wastewater Campaign(s)

BRIEF: Pace SARS-CoV-2 wastewater testing capabilities are a result of a collaboration between Environmental and Life Sciences. Because Pace provides quantifiable data, clients can monitor changes in the levels of RNA from the SARS-CoV-2 virus in wastewater, they are able to better prepare for COVID-19 outbreaks and isolate areas to prevent spreading. This is in contrast to competitive offerings that simply detect the presence of the virus (pass/fail detection).

TARGET: Our initial campaign targeted public water systems and wastewater treatment facilities. In October, a campaign was launched targeting Universities. Additional campaigns are planned to retarget wastewater treatment facilities and for Industry and the prison system.

Components

AWWA, OAWWA, AWMA , GOOGLE AND LINKEDIN AD PROGRAMS

PROGRAMMATIC DIGITAL RETARGETING ADS LAUNCHING 11.1.20
SOCIAL MEDIA

These campaign components align to create a clear consistent competitive message, driving pull to our website to learn more about our COVID-19 wastewater testing capabilities.

Key messages:

  • Pace provides actionable, quantitative data
  • Clients can use Pace data to monitor increases in RNA levels over time to prepare for outbreaks and isolate areas to prevent spreading
  • Enables the ability to test populated areas in a non-intrusive way

Campaign Dashboard

MQLs* Generated YTD: 243 (last update 11/2/20)

*Marketing Qualified Leads: Individuals completing a “Contact Us” or content download form from the SARS-CoV-2 / COVID-19 page on pacelabs.com