Air Lab Campaign

BRIEF: A new, dedicated Air lab has been constructed in MN. The new lab doubles the previous Air lab footprint, allowing Pace to significantly expand its capacity and provide the best turnaround time in the industry. The new space includes an area for client meetings and sample drop off while allowing for future growth with room to expand instruments and canisters. The purpose of this campaign is to promote Pace Air lab services across all facilities and is aligned with seasonal winter demand for air sampling and testing.

MARKET: Consulting firms and Industry.

Components

EMAIL SERIES STARTS 10.27.20
PROGRAMMATIC DIGITAL AD RETARGETING
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GOOGLE AND LINKEDIN ADS
SOCIAL MEDIA AND INFOGRAPHICS
PRESS RELEASE 10.27.20

These campaign components align to create a clear, consistent, and competitive message driving pull to our website to learn more about our Air lab capabilities. Over the course of 2021, we will be adding additional content elements to this campaign.

Key messages:

  • Largest Air lab capacity
  • Fastest turnaround time in the industry
  • Sampling canisters always available

Campaign Dashboard

MQLs Generated: [Campaign launched 10/27/20]