People Advancing ScienceTM
We have simplified the Pace® Brand Program to provide greater flexibility for growth and to create a stronger brand connection to the customers and markets we serve. Here is our updated logo and corporate tagline.
Video | What is Changing in the Pace® Brand Program and Why?
Several of our branding elements are not changing. What is changing is our corporate/division brand structure, positioning, messaging, and trademark usage. This 4-minute video covers what is changing and why:
Pace® Brand Program Guides – Updated versions coming soon!
Pace® brand refresh guide. Marketing has created an abbreviated version of the Pace® brand guide just for employees. This version provides what you need to know about our logos, colors, and fonts.
Pace® messaging and trademark guide. Includes our position in the market, messaging statements, and focus on “commitment”. This is important for everyone as this is how we build brand equity and clearly distinguish Pace® from competitors in the market.
Pace® is a registered trademark. As such, it is a brand asset that needs to be protected! Watch this short video and review this section of the messaging guide to ensure you are correctly representing our registered trademarks and other protected marks.
Resources by Division
Do you need a marketing resource for a unique event or activity? Submit a project request.
We strongly encourage everyone to consider our brand values and use digital collateral (PDFs) as much as possible (versus printed material). You can access our digital resources on Salesforce. If, however, you need printed material, submit a request below.
If you have questions about brand usage – or what marketing is up to – drop us a line.